The recovery of the economy causes the packaging industry to grow, and with that, the chances for innovative materials. In the future, we will aim for an economy in which we only use sustainably produced, renewable or commonly available raw materials, and in which packaging has to be designed in such a way that it is suitable for high-quality recycling.


This means that there has to be a market for new, innovative materials and packaging design that offers alternatives to the current, oil-based and unrecyclable packaging such as potato chips bags. In the future, packaging has to meet new, clearly formulated goals:


  • Replacing fossil, exhaustible and not-sustainably produced raw materials by sustainably produced, renewable and inexhaustible raw materials.
  • Redesigning packaging material so that it can be recycled with as high a quality as possible.


The path to material innovation within the packaging industry is open!

Our Graphic & Packaging ambassador


Caroli Buitenhuis

Chain innovator in Bioplastics, Biobased Packaging & Bio-economy projects at Green Serendipity


Caroli Buitenhuis is chain innovator and consultant in Bioplastics, Biobased Packaging & Bio-economy projects and also educated as packaging expert. She has brought various innovations effectively into implementation (including award winning innovations). Caroli has a broad international chain network, which she uses to connect brand owners and retailers to the right parties in the biobased and circular supply chain.


Green Serendipity is a consultancy for bioplastics, biobased packaging and bio-economy projects with the focus on the circular economy. The whole chain from raw material to end-of-life is the central objective.

Special items


Several large exhibition pieces – often never shown to the public before – will be exhibited during the trade fair, showing the visitor a glimpse of the future. What can you expect?




PurPod100 is a 100 per cent compostable single serve pod for coffee, tea or other hot beverages. Rather than separating various components of pods, PurPod100 is entirely made from biodegradable materials, such as coffee chaff, paper, bioresin, etc..

Mushroom material

This packaging material from Ecovative Design is made from mycelium, or the roots of mushrooms. Using moulds, the material is grown in the desired shape. Afterwards, the mycelium is dried, which stops the growing process. The material can replace for instance EPS and is completely compostable.


Seepje uses the fruits of Sapindus mukorossi, commonly known as the Chinese soapberry or washnut, as a natural laundry detergent. The packaging of the liquid detergent is made from recycled milk cartons.

Speaker programme



Material Xperience is known for its high-profile speaker programme, which includes renowned (inter)national architects, scientists, designers and other experts.


Thursday afternoon 15 March the speaker programme “The Future of Graphic & Packaging” takes place in the Material Xperience theatre, with Caroli Buitenhuis (Green Serendipity), amongst others.


Visit the programme page for more information.

Materials from the independent Materia collection



During this three-day event, Materia will show the newest materials from its independent collection, which were scouted during the past year. A small selection of materials:


Remake (ONA650)

Remake paper is made from the discarded residue of the leather manufacturing process, replacing 25 per cent of wood tree pulp.

Karta-Pack bagasse/cotton (ONA695)

Karta-Pack is sustainable alternative for plastic packaging material. The material is made from is compostable and biodegradable material, in this case a mix of cotton and bagasse (a waste material from sugar production).

BioFoam (ONA683)

BioFoam is a biobased foam that is comparable to EPS (expanded polystyrene). The material has an organic base, and a Cradle-to-Cradle certification.